Forever Leeds fan in the Leeds County ArcadeForever Leeds fan in the Leeds County Arcade
Fan-founded · Est 2014

Worn by Leeds fans everywhere

Forever Leeds creates premium Leeds-inspired apparel for supporters who want something different. Inspired by the pride, passion and shared memories that make following Leeds a way of life.

Independent Leeds apparel, printed in the UK — by fans, for fans.

Rated 4.9 by 600+ fans
60-day returns Not right? Send it back within 60 days, no fuss.
Printed in the UK Printed sustainably in the UK, made to last season after season.
True to size Order your usual size. Fits like it should, first time.
Fast DPD delivery Tracked and quick, free UK delivery over £50.
By fans, for fans Made by fans who actually go to the games.
The collection

Built for the terraces

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Bielsa Not a Model TeeBestseller+
Bielsa Not a Model Tee
Soft ringspun cotton

A nod to El Loco himself. No glamour, no frills, just pure Leeds genius.

£26
Tanaka TeeBestseller+
Tanaka Tee
Soft ringspun cotton

A tribute to the moments that made grown men cry at Elland Road.

£22
+1
Paris '75 TeeBestsellerLow stock+
Paris '75 Tee
Soft ringspun cotton

Robbed in Paris, never forgotten. The real champions of Europe.

£22
+3
Tanaka HoodieBestseller+
Tanaka Hoodie
Heavyweight brushed cotton

The fan-favourite Tanaka design, now in heavyweight hooded form.

£34
+1
Super Leeds Retro TeeBestseller+
Super Leeds Retro Tee
Vintage-wash ringspun cotton

An independent nod to the old days, done the way they should be.

£22
+2
Gary, the Forever Leeds founder, at the Billy Bremner statue outside Elland Road
Our story

From the terraces, not a boardroom

Forever Leeds began with a lifelong Leeds fan who was sick of cheap, samey fan gear that fell apart by Christmas. So we made our own: independent, Leeds-inspired apparel printed in the UK.

We are not the official shop and we never claim to be. We are something different: proper kit, made by fans, for fans, with the same loyalty you bring every single week.

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600+ five-star reviews

From the blog

Stories every Leeds fan knows

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Marching on Together
Club history

Marching on Together

Where the anthem came from and why it still raises the hair on your arms every single matchday. The story behind the words we all know by heart.

Wear the words: shop the World Stops tee
Robbed in Paris
The big nights

Robbed in Paris

1975, the European Cup final, and the night Leeds were denied. Almost fifty years on, the wound still hasn't healed. Here's why we'll never forget it.

Never forget: shop the Paris '75 tee