A nod to El Loco himself. No glamour, no frills, just pure Leeds genius.

Worn by Leeds fans everywhere
Forever Leeds creates premium Leeds-inspired apparel for supporters who want something different. Inspired by the pride, passion and shared memories that make following Leeds a way of life.
Independent Leeds apparel, printed in the UK — by fans, for fans.
Rated 4.9 by 600+ fansFind your colours
Built for the terraces
A tribute to the moments that made grown men cry at Elland Road.
Robbed in Paris, never forgotten. The real champions of Europe.
The fan-favourite Tanaka design, now in heavyweight hooded form.
An independent nod to the old days, done the way they should be.

From the terraces, not a boardroom
Forever Leeds began with a lifelong Leeds fan who was sick of cheap, samey fan gear that fell apart by Christmas. So we made our own: independent, Leeds-inspired apparel printed in the UK.
We are not the official shop and we never claim to be. We are something different: proper kit, made by fans, for fans, with the same loyalty you bring every single week.
The moments we never let go of
Just dropped
600+ five-star reviews
From Elland Road to every away end
Tag us @foreverleeds and you might just end up here. Real fans, real kit, no models.
Stories every Leeds fan knows
Marching on Together
Where the anthem came from and why it still raises the hair on your arms every single matchday. The story behind the words we all know by heart.
Wear the words: shop the World Stops tee→
Robbed in Paris
1975, the European Cup final, and the night Leeds were denied. Almost fifty years on, the wound still hasn't healed. Here's why we'll never forget it.
Never forget: shop the Paris '75 tee→
























